Toronto, Ontario – This year, Black Lab Brewing was dealt a very difficult hand as one of the owners, Anne Madden, was diagnosed with breast cancer at the age of 27. While seeking treatment, she discovered PYNK, a groundbreaking new support program for young women dealing with breast cancer operating out of Sunnybrook Health Sciences Centre.
Because the brewery holds a unique platform from which to raise funds and awareness for the cause, the team decided to craft a beer to do just that. The resulting brew was dubbed PYNK Hibiscus Pale Ale. Proceeds from every purchase in the brewery and among a select number of licensees were donated to PYNK throughout Breast Cancer Awareness Month. Bar Hop Session was proudly pouring the beer in support of that campaign.
While the month of October is now behind us, the owners of Bar Hop thought it would be good to invite the neighbourhood in for one final fundraiser at their new location at 681 Danforth in Toronto. Together with the Society of Beer Drinking Ladies and Black Lab Brewing, the three organizations hope to empty the final kegs of PYNK Hibiscus Pale Ale and allow for one final push in the fundraising efforts to generate additional support for the program that has helped so many in Toronto.
“When we heard Anne’s story and that Black Lab Brewing was creating a beer in support of the PYNK program, we immediately wanted to be a part of it. Breast Cancer has personally affected our family, friends and far too many others for anyone to ignore. Anne, Billy and everyone at Black Lab Brewing have further inspired us to connect deeper with the communities in which we work and live. Bar Hop is truly looking forward to this inaugural Tap the Cure event and excited for more fundraisers in support of community causes in the months to come…” – Jimi & Heidi – Bar Hop
Tap the Cure
- November 20, 2019
- 6:00PM – 9:30PM
- Bar Hop Session | 681 Danforth Avenue | Toronto | Ontario
Admission for the event is free but proceeds from every purchase in the taproom will be going to PYNK. Each partner will also be collaborating on a big retail area, so for anyone getting a jump on the holiday season, The Society of Beer Drinking Ladies, Black Lab Brewing and Bar Hop will all have gear for sale, again with proceeds going toward this outstanding program. There will be games, raffles and music for everyone. Ontario blues veteran and winner of the Toronto Contest in the International Blues Challenge, Sean Pinchin, has graciously donated his time and guitar to the cause. Bar Hop will also be donating a percentage of total restaurant sales from the event to the PYNK Program.
If you plan to have a beer on November 20, it might as well be for a good cause. For more information on the event, please head to the official event page on Facebook.