Kitchener, Ontario – Waterloo Brewing Ltd. (“Waterloo Brewing” or the “Company”) (TSX: WBR), formerly Brick Brewing Co. Limited, today announced it has formally amended its corporate name to Waterloo Brewing Ltd. to align with the Waterloo brand names under which it has been brewing and marketing craft beers for the last 35 years. Originally established in 1984 as Brick Brewing Co. Limited, the Company was the first craft brewer in Ontario and has paved the way for over 270 craft brewers now operating in the province.
“This is an extraordinary company, with a truly remarkable history,” declared George Croft, President and CEO, Waterloo Brewing. “We are a company of pioneers, led in the critical early years by our founder Jim Brickman. It is incredible to think that in the early 80’s there were only ten licensed brewers in all of Canada and no such thing as a craft brewer.”
“We are truly indebted to those original brewers and brewery workers,” continued Croft. “They created the craft beer movement here in Ontario, starting with the renowned Waterloo Dark. The time was right, however, to begin a new chapter in this company’s history. We wanted to cement our commitment to our hometown and the Region of Waterloo by adopting their name as our own; to become part of that regional family, legally and officially. We’re truly grateful for the strong, deep roots as Ontario’s first craft brewer and humbly hope to live up to the standard set by the brewing pioneers who went before us.”