Toronto, Ontario – Cool Brewery accepts Premier Ford’s Buck-a-Beer Challenge. “We’ve been brewing award-winning beers, and selling them at affordable prices for over 21 years,” says Bobby Crecouzos, Founder and CEO of Cool Brewery. “Selling beer for a buck isn’t about reducing quality, it’s about managing marketing and operational expenses, he added. Cool believes competition is good for a company; it makes them better, more focused. “We know the profit risks of selling beer for a buck, but it will help showcase our quality beer, compete against the low priced European beers entering the market, and help create more local jobs by creating more demand,” said Bobby.
Selling beer in the LCBO and the Beer Store can get expensive when you add up all the service fees these retailers charge. Beer in Ontario is subject to “provincial pricing” meaning all retail channels must sell at the same price. “One way Mr. Ford’s government can encourage small brewers to rise to their “Buck-a-Beer Challenge” is to modify provincial pricing and allow breweries to sell their beer (for less) at their brewery,” says Kevin Meens, Corporate Development Officer at Cool. “Every day our customers ask why they can’t buy Cool Beer cheaper when they buy direct from the brewery,” he added.
Cool knows a thing or two about making both mainstream and specialty beers. In addition to winning awards for their Cool beers, Cool has helped over 30 Ontario craft breweries get started by brewing their specialty craft beer for them, until they get their brewery built. Cool has also brewed over 75 craft beers for breweries across Ontario. “Brewers don’t need to give up quality for price,” says Bobby. “When we co-pack craft beers, we charge less than a dollar a case (24) for additional (speciality) premium malts and ingredients, versus mainstream beers. We are willing to help any brewery brew their high quality beer, just give us a call,” he added.
Cool will continue to use only the best beer ingredients to carefully craft their beer in small batches. “We would use the same quality ingredients no matter if we sold the beer for a buck or 3 bucks,” says Kevin. “Breweries can spend anywhere from $8 – $13 per case to market and advertise their beer. We don’t price in, and pass on, heavy marketing costs to our customers,” he added.