Cowbell Brewing announces 10 cent December

Blyth, Ontario – Cowbell Brewing Co. is giving more this holiday season through their Greener Pastures Community Fund. From the very first pint sold in May 2016, Cowbell has been donating 5 cents per can and pint sold to the Greener Pastures Community Fund.

During the season of giving and helping others, Cowbell is doubling their contribution, from 5 cents to 10 cents, for every can sold at local LCBO, Beer Store and craft beer retailers during the month of December.

The Greener Pastures Community Fund provides support for life-enhancing programs to improve children’s health and well-being at Ontario’s four children’s hospitals, and support for programming at the Canadian Centre for Rural Creativity in Blyth. Thanks to Friends of Cowbell, $198,258.75 has been donated to community partners since 2016.

“A single nickel or dime can have a big impact on others,” says Grant Sparling, Chief Development Officer at Cowbell Brewing. “The coins add up and have helped provide an outdoor space to children experiencing mental health challenges, recorded children’s heartbeats to become immortalized in song and brought smiles to children’s faces when a therapy dog visits them.”

In 2018, the Greener Pastures Community Fund completed its first project with McMaster Children’s Hospital – a renovation of the outdoor therapeutic courtyard for children within the mental health unit. Cowbell is proud of what the Fund has accomplished so far, and look forward to partnering with Ontario’s children’s hospitals on the following projects in 2019:

  • McMaster Children’s Hospital, Hamilton – contributing to the renovation of the hematology/oncology unit

  • Children’s Health Foundation at London Health Sciences Centre – contributing to the Music Therapy program

  • Children’s Hospital of Eastern Ontario (CHEO) – contributing to the Child Life Program through Art Therapy and Pet Therapy programs

  • SickKids, Toronto – supporting the $1.3 billion dollar SickKids VS. Campaign

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