Toronto, Ontario – This Sunday, Oct. 21st marks the 29th annual Scotiabank Toronto Waterfront Marathon, and this year, Henderson Brewing Co. is the Official Beer Sponsor. The beer itself is called ‘The Ides of October – Run TO Wheat’, a nod to the running community that frequently includes the Sterling Road brewery as a stop on training runs.
In brewing the beer back in early September, the Henderson brewing team collaborated with runners who will be participating in the marathon this weekend: Rachel Hannah, Olympic runner Reid Coolsaet, 2-time National Champion Kate Van Buskirk, and Dan Grant, founder of Run TO Beer, a Toronto-based running
group that integrates 5km and 10km runs with stops at local craft breweries along the way.
“I approached Henderson with this project, on behalf of the STWM crew, because they’re an obvious fit.” explains Grant “they have hosted several of our Run To Beer nights over the years, and have always been supportive of local marathons and the running community. I knew they’d make great beer and be a great
Inspired by Dan’s beer-focused running group, the Ides of October – Run TO Wheat is a North American-style Hoppy Wheat Ale. It’s 4.5% ABV, 20 IBUs, and is a light, hazy ale with a big hop aroma and low bitterness.
“Wheat beer is a perfect post-run beer. Very thirst-quenching.” says Henderson Lead Brewer James Turco “the hops that we added make the beer aromatic and citrus-y to make it extra refreshing. Our guest brewers for the day were awesome – they worked really hard, took a big interest in doing as much as possible, and I think they had a lot of fun too”.
The Ides beer officially launches at the brewery on Friday, Oct. 19th at 6pm sharp. There will be complimentary samples of the beer for everyone in attendance, alongside energy bars, provided by the KIND Snack Company. The beer will also be available on Sunday once the marathon wraps, at the official
after-party for the runners, held at Craft Beer Market in downtown Toronto.
As always the Ides beers will be available at the brewery both on tap, and in the bottle shop, as well as select bars and restaurants across the city, while supplies last.