Toronto, Ontario – June is National Bike Month and for the fourth year in a row, Henderson Brewing Co. is celebrating by releasing a cycling themed Ides of June beer. This year, they’re partnering with Cycle Toronto and City Councillor Mike Layton to celebrate Toronto’s first cycling advocate, Jack Layton. The beer, a favourite style of both Jack and Mike will be ‘The ides of June 2019: Post & Ring New England-style IPA’.
In past years, Henderson has partnered with local bike shops Sweet Pete’s and Brockton Cyclery. This year, the brewery wanted to expand its partnership to include Toronto’s entire cycling community. The Ides of June 2019 celebrates Jack, who was not only an avid cyclist but also helped design the iconic ‘post and ring’ stands that cyclists lock their bicycles to all over the city, and Cycle TO, a not-for-profit organization that works to make Toronto a better cycling city, and is instrumental in organizing Bike Month each year.
“From the beginning, we’ve felt it’s important to support the cycling community because they’ve done such an amazing job of supporting us.” says Henderson GM Steve Himel “As Toronto has become a great city fro breweries, it has also become a great city for cyclists. However we’re constantly reminded that not everyone is aware of cyclists, and the more we can do to support cycling advocacy, the better!”
The Ides of June is set to launch at 6pm sharp on Friday, June 14th at Henderson’s Sterling road brewery, with some very special guests – both Mike Layton and Olivia Chow will be on-hand to talk about Jack’s cycling legacy and help launch the new beer. Cycle TO will have an information booth set up with special offers and the inside scoop on all things Bike Month. The event will also feature a Live Auction – Mike Layton and Olivia Chow have donated Jack Layton’s bicycle, and it will be on the auction block at 6:30pm. All proceeds will go to Cycle TO. Jack’s vintage bike will be on display at Henderson Tap Room in early June for all who want to check it out in advance of the mid-month auction.
“Cycling and craft beer are two of my favourite things, and I was really excited when Henderson approached me about this.” explains Mike Layton “My dad’s legacy on a national stage is pretty well-known , but this part of his life doesn’t get as much of that spotlight. Henderson has always done a great job of bringing Toronto’s stories to life, and we’re really excited to be part of that.”
To round out the event, free samples of the new beer will be available, and local restaurant Love Chix is sending their famous (in the Junction Triangle, at least!) Fried Chicken and Cauliflower popcorn for everyone who’s at the launch to sample, free of charge.
Post & Ring is a New England Style IPA. It is 6% ABV (to honour the ward for which Jack was first elected Alderman – Ward 6. ) and will be available in 355ml shorty cans. It is a juicy, hazy, pillow-y IPA – perfectly refreshing after a long day of biking around the city. Mike Layton gave his input to the style and assisted on the brew day, and a portion of the proceeds from every can will be donated to Cycle TO. Post & Ring NEIPA will be available in the Henderson Brewing Co. Tap Room & Bottle Shop, and select bars and restaurants across the city. Like all of Henderson’s Ides brews, it’s been made as a small-batch one-off, so it won’t last for long – but it is the perfect way to celebrate both Toronto’s Bike Month and Toronto’s pioneer bike advocate.