Burlington, Ontario – For the first time ever, beer lovers will have the chance to pick the next brew to hit LCBO shelves. Nickel Brook announced today that it will be launching a Mystery Pack in LCBO stores, and at their brewery Bottle Shop. Containing four beers marked simply “A”, “B”, “C” and “D”, consumers will be encouraged to sample the beers without being swayed by packaging, tasting notes or marketing copy. Customers will then visit www.nickelbrook.com/mysterypack and vote for their favourite. The people’s choice will be launched in the LCBO in Spring 2018.
“We’re excited to give the power to our customers” said co-founder Peter Romano. “We always try to listen to what our fans tell us they want, and now we can really make it happen. This is the first time a brewery has directly asked the people who drink their beer what they want on store shelves, and we’re really happy to have the LCBO on board as well.”
The Nickel Brook Mystery Pack will be available in stores by December, and makes a great gift for beer lovers, Secret Santas, office gift exchanges and more.