has signed Greg Taylor, co-founder of Steam Whistle Brewing, as president of Nuuvera Canada.
Taylor will be responsible for establishing Nuuvera’s presence across the country in both medical and recreational markets.
Lorne Abony, the CEO of Nuuvera, said that Taylor’s expertise and talent will provide an immediate boost to Nuuvera’s Canadian operations.
“I could not be more excited to have Greg Taylor join our team,” said Abony. “We knew we needed someone with an intimate understanding of Canadian consumers as well as the creativity and vision needed to establish Nuuvera as the premier brand in the new legalized cannabis market. In Greg, we are very lucky to have found both.”
Taylor said that the opportunity to work with Nuuvera’s exceptional team at the beginning of Canada’s cannabis industry was too good an opportunity to pass up.
“This is a tremendous opportunity.” said Mr. Taylor. “It is an exciting time to be working in the cannabis industry, as there is no greater opportunity for a company than at the outset of a new market. I look forward to working with Nuuvera to set the standard for high quality cannabis products in Canada and around the world.”
Taylor studied Economics at the University of Toronto and has worked in the media, technology, and micro-brewing industries, becoming Vice President of Sales for The Upper Canada Brewing Company. In 1998, he established Nelson Cash Systems, an Automated Banking Machine (ABM) company, and then went on to found Steam Whistle Brewery.