Two iconic Canadian brands celebrate Canada’s 150th

Toronto, Ontario – This summer, Hudson’s Bay and Steam Whistle Brewing invite Canadians to join them in marking Canada’s 150th in style, with a limited-edition, collaboration barware collection, perfect for toasting our nation’s sesquicentennial. The multifaceted collection will be available across the country, beginning at the end of May, through Canada Day and beyond, while supplies last.

Launching this partnership is the inclusion of a complimentary, collaboration opener in specially-marked 6-pack and 12-pack cases of Steam Whistle Pilsner. To celebrate Canada’s 150th, the metal and enamel opener design includes Hudson’s Bay’s iconic Stripes and the Steam Whistle logo.

The collaboration barware collection offers unique items for hosting your celebrations in style. Creating just the right atmosphere for indoor / outdoor entertaining, the barware collection will complement any décor. It includes:

  • Retro-inspired metal cooler
  • Opener in a commemorative tin
  • Set of four Spigelau Crystal Pilsner Glasses
  • Set of 25 retro-style paperboard coasters in a commemorative tin
  • Steam Whistle green wall-mounted opener

When Hudson’s Bay was considering partnerships for Canada’s birthday, it wanted a brand that had a Canadian heritage, while also embodying the mood of the occasion.

“Steam Whistle’s fun, social appeal made them a great partner,” said Hilary Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “The collaboration barware is a cool addition to our HBC Collection, and we are excited to share it with our customers.”

Steam Whistle Brewing, Canada’s leading independent brewer, is thrilled at the invitation to collaborate with Hudson’s Bay on what we anticipate will be an entertaining staple for summer 2017.

“You can imagine our excitement at receiving Hudson’s Bay’s call,” said Greg Taylor, Co-founder of Steam Whistle Brewing. “We believe the collaboration will become an instant classic; a wonderful memento of our shared national pride.”

The complimentary, collaboration opener will be available in select government and private liquor stores, grocery retailers and beer stores across Canada, at the end of May. Look for Steam Whistle’s bright green 6-packs and 12-packs sporting the iconic Hudson’s Bay Stripes; these limited-edition cartons will contain the gift opener.

Ranging in price from $10 – $175 CAD, the Hudson’s Bay Collection barware collection will be available on thebay.com and in select Hudson’s Bay stores across Canada as of June 5, 2017, while quantities last.

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