Waterloo Brewing celebrates the Oktoberfest spirit and extends contract with Bingeman’s through 2022

Kitchener, Ontario – Waterloo Brewing (or the “Company”) (TSX: WBR), today announced the return of its annually popular Waterloo Festbier, a full-bodied lager crafted in the traditional Bavarian Märzenbier style. 

“Oktoberfest is the best time of year for beer,” said George Croft, President and CEO, Waterloo Brewing. “People spending time together, strangers becoming friends … all happening over a stein of beer. That’s really what Oktoberfest is all about. Beer brings people together in a way nothing else really does. Being social is an essential part of our human culture, and that’s exactly the feeling you get from people at Oktoberfest.”

Image Courtesy of Waterloo Brewing

“The Oktoberfest spirit is essential to the culture of our brewery,” continued Jim Manz, Director Commercial. “We believe time with friends and family is special, so the beer should be too. And to prove just how special the time people spend together at Oktoberfest is, we annually brew a batch of something extra special for our friends, family and hometown neighbours to enjoy. Savour a great beer and the memorable time with each other.”

“When we started our journey to invigorate our Oktoberfest, the team at Waterloo Brewing were in total alignment of the concept of Munich flavours blended with local traditions. Festbier is a testament to both Gemutlichkeit and quality featured product that has become an overwhelming crowd favourite not only at the festival, but in the region. It is because of this kind of committed involvement that we are thrilled to share that our partnership with Waterloo Brewing has been extended into the future and will continue to curate new experiences that we are excited to be rolling out as we move forward!”

Waterloo Festbier is available at LCBO stores and select bars and restaurants in Kitchener-Waterloo as well as retail store at Waterloo Brewing.

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