Kitchener, Ontario – Waterloo Brewing, the craft beer division of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), Ontario’s largest Canadian-owned brewery, today unveiled a new look, identity and website for its award-winning family of expertly crafted beers.
“Our company was the first craft brewer in Ontario”, said George Croft, President and CEO. “When we produced Waterloo Dark in 1984, it was the first hand-crafted dark lager in Ontario. We make it with four simple ingredients – barley, hops, yeast and water – and it quickly became the bestselling dark beer in the province. The new design and identity of Waterloo Brewing reflects a rediscovery of what our brewery stands for; and it starts with the boar and the beer. Every batch we brew is crafted with an obsession for quality. We hand select the barley and hops. Every step in the brewing process is designed to produce the highest possible quality beer – and we stubbornly refuse to compromise at any point along the way. So when you Pour the Boar, you’re getting the finest quality craft beer available in the country” added Mr. Croft.
“The original label for Waterloo Dark featured an image of a wild boar”, said Gary Matthews, Brewmaster, Waterloo Brewing. “Though there are many stories surrounding the boar’s head, to us it stands for the exacting quality standards we stubbornly refuse to compromise. We have the highest product quality standards of any craft brewer in Canada and you can taste the difference. Every one of our core Waterloo craft beers was awarded a gold medal for product quality at Monde Selection in Belgium, the global standard for excellence in product quality”.
Waterloo Brewing is equally excited to announce the launch of their new website. “We’ve redesigned this site to connect with craft beer drinkers who want to learn a little bit more about us, or get involved in our craft beer community” said Sean Dennis, Director of Marketing. “We’ve also included an e-commerce component that now allows our craft beer aficionado the opportunity to don our new Waterloo Brewing swag. It’s all very exciting and we hope we’ll see you soon.”
Waterloo Dark, Pilsner, IPA and Amber are available at the LCBO and The Beer Store in 12 bottle packs and 473mL tall cans.