Vankleek Hill, Ontario – Beau’s Brewery is releasing “Haters Gonna Hate,” an 8% imperial Kölsch, into retail outlets as well as select craft-friendly restaurants and pubs in Ontario and Québec this week. Haters Gonna Hate is an extra-strong, amped-up version of Beau’s award-winning flagship ale, Lug Tread, which the brewery launched with back in 2006.
Haters Gonna Hate is unfiltered, strong, and has a golden-orange hue. The aroma is tropical, suggesting mango and papaya, and is enhanced with mildly musky Nelson-Sauvin hops. A clean malt presence allows for full display of the hop-driven fruit flavours, and balanced, moderately high bitterness.
The concept behind the beer is a tribute to Batch #1 of Lug Tread. Due to some faulty beer-making equipment, it ended up accidentally “imperialized” – that is, brewed to higher strength and intensity than intended. With the release of Haters Gonna Hate, Beau’s has opted to recreate this happy accident on purpose. In fact, the name of the beer is a bit of a cheeky tribute to those events as well.
“We had this super-strong, intensely flavoured beer that was not at all what we had said Lug Tread would be like, but it tasted too good not to share. Plus everyone was waiting to taste our first batch!” explains Steve Beauchesne, who co-founded Beau’s with his dad, Tim. “We received some criticism in online beer forums for releasing it, but we firmly believed that despite the “haters hating,” it was still a great beer. We brought our very last keg of it to the Golden Taps awards in Toronto that August, and guess what – it won Best Beer of the Fest that night.”
Haters Gonna Hate will be available in LCBO stores beginning in early May for a two-month feature. Craft-friendly Québec-based grocery and corner stores will also stock it for the same time frame. It will be sold in Beau’s signature 600 ml bottles. Haters Gonna Hate can also be purchased from the Beau’s Brewery retail store, or for home delivery in the City of Ottawa via the BYBO service (www.bybo.ca). Media samples of Haters Gonna Hate are available upon request.