Toronto, Ontario – A new organization representing over 700 craft breweries from every province and territory in Canada is being announced today at the 17th annual Canadian Brewing Awards and Conference. With a mandate to “promote and protect the interests of small and independent breweries across Canada”, the CCBA-AMBC will be the national voice of this important and growing sector of the Canadian economy.
“Our Association represents a unique sub-sector of the Canadian alcohol beverage industry,” said Steve Beauchesne, Co-Chair and CEO of Beau’s Craft Brewery in Vankleek Hill, Ontario. “We’re made up of mostly young companies who are revolutionizing a very established industry. The story we have to tell is very different from the global corporate enterprises that now own and control the big beer companies in Canada.”
CCBA-AMBC will initially focus on three strategic goals:
• Educating federal government on the growing positive economic impact created by the craft beer sector, which includes a substantial business ecosystem of primarily small and local companies;
• Working with the ten provincial craft beer Associations, providing services to support the rapid growth of member companies in the sector, many of which are new;
• Promoting the hundreds of breweries and thousands of unique Canadian craft beer offerings to beer-drinking consumers nationally and internationally
The Canadian Craft Brewers Association has three member categories:
• Provincial craft beer Associations, of which there is one in every province;
• Independent craft breweries, of which there are over 700 in Canada including every province and territory; and
• Supplier and service provider partners, who form an essential part of the growing craft beer ecosystem
“We are organized to allow each provincial Association to carry on business as usual,” said Frederick Tremblay, Co-chair and CEO of Microbrasserie Charlevoix in Baie-Saint-Paul, Québec. “The provinces will work with the new national Association on issues that can only be dealt with at the national level.”
The Board of Directors of the new Association will be comprised of one individual to represent each of the ten provincial craft beer Association members, and one individual to represent craft brewery members in each of five geographic regions in Canada.
The Association board members are:
Ken Beattie, BC Craft Brewers Guild
Mike McNeil, Alberta Small Brewers Association
Kari Stenson, Saskatchewan Craft Brewers Association
John Heim, Manitoba Brewers Association
Scott Simmons, Ontario Craft Brewers
Marie-Eve Myrand, L’Association des microbrasseries du Québec
Kirk Cox, Craft Brewers Association of Nova Scotia
Andre Leger, New Brunswick Craft Alcohol Producers Association
Mitch Cobb, PEI Craft Brewers Alliance
Justin Fong, Newfoundland and Labrador Craft Beer Association
The regional brewery board members are:
Western Canada breweries: Chloe Smith, Townsite Brewing Co., Powell River, BC
Canadian Territories breweries: Bob Baxter, Yukon Brewing Co., Whitehorse, YK
Ontario breweries: Steve Beauchesne, Beau’s Brewing Co., Vankleek Hill, ON
Quebec breweries: Frederick Tremblay, Microbrasserie Charlevoix, Baie-Saint, Paul, QC
Atlantic Canada breweries: Emily Tipton, Boxing Rock Brewing Co., Shelburne, NS
Rick Dalmazzi, partner in Sawdust City Brewery and member of the board of the Ontario
Craft Brewers Association, will serve as Acting Executive Director of the CCBA-ACMB.
About the Canadian Craft Brewers Association
The Canadian Craft Brewers Association is a federation of provincial craft beer Associations and craft breweries in Canada. It exists to promote and protect the interests of small, independent breweries across the country. The CCBA-AMBC represents over 700 craft breweries from every province and territory in Canada.