LCBO Launches Donation Campaign in Support of #TORONTOSTRONG Fund

Toronto, Ontario – Beginning Friday, April 27 until Sunday, May 6, LCBO customers can help support the victims affected by the tragic van attack on Monday, April 23 in North York by making a donation to the #TorontoStrong Fund. Shoppers at any of the 157 LCBO stores throughout the Central Region will be invited to add a $2, $5 or $10 donation alongside their purchase.

Established by Mayor John Tory and the City of Toronto in partnership with Toronto Foundation, the funds raised by the LCBO for the #TorontoStrong Fund will go to supporting victims and their families, first responders and those affected by the trauma, through organizations including Victim Services Toronto and other supporting partner organizations.

“Monday’s tragic event has touched the hearts and lives of so many, and Torontonians are coming together with an unwavering spirit and with generosity for helping those in need. As a business in the area and as members of the communities in which we live and work, it was important for the LCBO, our dedicated employees and our loyal customers to have an avenue to help make a difference,” said George Soleas, President & CEO, LCBO.”

Donations can be made outside of participating LCBO stores directly on the #TorontoStrong Fund website.

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