Waterloo Brewing to be the First Large-scale Regional Competitor in Non-alcoholic Beer

Kitchener, Ontario – Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced it has made an investment in equipment to produce non-alcoholic beer and reinforce its strategy of regional brewer leadership.

“As Ontario’s leading regional brewer our operations and products need to evolve as the tastes and preferences of our beer drinkers change over time,” declared George Croft, President and CEO, Waterloo Brewing. “Our population is aging at a staggering rate. The median age in Canada was 26 years in 1981 when per capita beer consumption was near its historical peak. Today the median age is over 40 years, and that profound demographic shift is having an effect on overall beer consumption. That single factor alone is worth our investment in non-alcoholic beer production and further supported by the growing interest among the general population in healthier lifestyles and nutrition awareness.”

“We’ve been interested in the low-to-no alcohol segment for some time,” said Russell Tabata, Chief Operating Officer. “Now with the large, global brewers aggressively promoting their non-alcoholic beer brands, they’re going to build the category which will allow us to follow them with a differentiated and compelling offering. The state-of-the-art equipment we’ll be investing in will allow us to bring non-alcoholic products of superior craft and quality to market and continue to earn the business and loyalty of our customers.”


  • Waterloo Brewing will be the first large-scale Regional Brewer in Canada to invest in non-alcoholic brewing equipment.
  • New non-alcoholic products from Waterloo Brewing are planned to be in market by the Summer of 2019.
  • Very significant sociodemographic shifts in Canada’s population are driving manufacturer investment in this growth segment.
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